Standard
The Architects of Fear: How Behaviorism and Psychoanalysis Transformed Modern Persuasion
During my undergraduate years at Johns Hopkins University, the institutional lore often centered on the dramatic downfall of John B. Watson, a figure revered as the father of American behaviorism. Watson, who coined the very term that would define his professional life, saw his academic career evaporate when he was fired from his tenure-track position.…
