Standard
The Psychology of the Scroll: Understanding the Drivers Behind Impulsive and Compulsive Spending
It is a familiar evening routine for millions of digital consumers worldwide. You are sitting on the sofa, scrolling mindlessly through your phone after a particularly long, stressful day at work, when the targeted advertisements begin to glide seamlessly past your eyes. First comes the advertisement for the world’s softest pair of fleece-lined sweatpants—and remarkably,…
